I am Cesar
My emphasis is on the key drivers of business strategy, finance, and venture capital: how technology companies grow, how investors evaluate them, and how to make good financial decisions that compound over time. I share my analysis and learnings from both an investor and operator perspective, written for people building, operating, and investing in ambitious companies.
Areas of Focus
I focus on business strategy, financial analysis, and venture capital, combining strong fundamentals with hands-on experience across both investing and operating.
Business Strategy
How companies build advantage: positioning, go-to-market, pricing, and execution. My emphasis is on achieving outcomes via data-driven analysis and decision-making.
Venture Capital
How investors evaluate and underwrite companies, from an investor's perspective, and how venture-backed businesses evolve across stages.
Financial Analysis
Startup and corporate finance, valuation, and modeling to support real decisions; from unit economics to capital planning, the goal is clarity and better decision-making, with concepts also applied to personal finance.
Latest from the Blog
My recent articles and analyses across business strategy, finance, and venture capital.